I’ve been purchasing from Phone Loops for some time now, and continue to love Phone Loops and purchasing them for almost every phone case that I purchase; so nothing made me happier than when they started selling on Amazon and offering Prime shipping. That meant being able to purchase a case locally, and having a Phone Loop for it within a day or two. Sometimes I’ll purchase cases from manufacturers that take a couple of weeks to ship; which in that case I would order directly from Phone Loops since they sell the Loops for less on their site, have more options, and will usually offer bundling discounts and free shipping when buying a few (just keep in mind that they ship from Canada and can take up to two weeks to arrive - so that’s where it’s worth paying a bit more for Prime). Anyways, as someone who takes a lot of pictures with my phone and who usually has a dog with me, these Loops have been true life savers (phone savers, really). Before Phone Loops I would end up dropping my smartphones and shattering the screens (or phone, if it was made of glass), so I heavily depended on either the warranty on the device for a repair/replacement and/or on having a big ugly and bulky phone case. There’s also all the times when I’ve been close to dropping my phone into water or off a cliff - no longer the case. With a loop on my phone case I’ve taken my phone on every hiking trip, jumped off planes (skydiving), taken it on rock climbing adventures, white water rafting, and other adventures without having to worry about dropping my phone. For those claiming that Pop Sockets are better, not going to argue with you, Pop Sockets are awesome and have saved me multiple times; but, I just find that with a Phone Loop I have a tighter hold on the phone. With a Pop Socket, I have dropped phones because of my dog pulling me; never with a Phone Loop. In fact, I have a Pop Wallet on one my cases (pictured), and that case also has a Phone Loop on it. With all that said, Phone Loops are not perfect, they have to be replaced every few months. I have never had one snap or lose the adhesive; but, like any fabric, they age and start looking old and dirty (you can see some aging on the pictures I posted). On a really thin case, or a case designed to tightly hold the phone, it may make it harder to get the phone into the case; but even with something as minimal as the carbon fiber LaterCase, I can still use a Phone Loop and snap the phone safely into the case - it’s just a matter of making sure that the Phone Loop does not overlap (the LaterCase is the center case in the images). Another con, is using it with clear cases, where the adhesive part can look a bit unattractive (as seen on the pictured cobalt case). There’s also the argument or making this at home and saving a lot of money, and that’s a legitimate point - you are paying for nothing more than a piece of ribbon with adhesive on it. Personally, as someone who just doesn’t have ribbon or adhesive sitting at home, and as someone not interested in buying more ribbon and adhesive than I need, I’m fine paying Phone Loops. As previously mentioned, I have never had their product snap, rip, or lose stickiness on me; so I trust whatever materials they are using over something I could use at home. Finally, they have some pretty cool designs, and if you visit they’re site they tend to introduce special designs throughout the year (not all make it on Amazon, unfortunately).I also just realized how much I’ve typed over a piece of sticky ribbon :-)...so in short, highly recommend it, it’s a must if you do anything adventures (including dog walking), and it will save your phone!!