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Pure Bliss Irish Farms Easy to Digest Baby Formula Non-GMO Infant Formula 0-12 months 24.7-oz Powder Can
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Purchase options and add-ons
Brand | Similac |
Size | 24.7 Ounce (Pack of 1) |
Item Weight | 1.92 Pounds |
Allergen Information | Milk, Soy, Lactose, Tree Nuts |
Item Form | Powder |
About this item
- GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
- STARTS WITH FRESH MILK FROM COWS IN IRELAND: Milk sourced from Irish farms
- EASY-TO-DIGEST NUTRITION MODELED AFTER BREAST MILK: Pure Bliss by Similac Irish Farms infant formula is made with high-quality ingredients and crafted with care
- NOURISH YOUR WAY: Pure Bliss formulas have no artificial growth hormones, no palm olein oil, no corn syrup, and are non-GMO§
- SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA to support brain and eye development
- FROM SIMILAC: The #1 infant formula brand fed in hospitals
Competitively priced item
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Frequently purchased items with fast delivery
- Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Organic contentProduct contains at least 95% organic material.As certified byUSDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Organic contentProduct contains at least 95% organic material.As certified byUSDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Organic contentProduct contains at least 95% organic material.As certified byUSDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly. - Sustainability features for this product
Sustainability features
This product has sustainability features recognized by trusted certifications.Organic contentProduct contains at least 95% organic material.As certified byUSDA Organic
USDA Organic is protected by law, inspected by experts, traced from farm to store, and shaped by public input. USDA develops and enforces the organic standards, which require products to be produced using farming practices that maintain and improve soil and water quality, minimize the use of synthetic materials, conserve biodiversity, and avoid genetic engineering, among other factors. Crops can be certified organic if they’re grown without prohibited substances such as most synthetic fertilizers and pesticides for three years prior to harvest. Livestock are raised on pasture and treated humanely without growth hormones or antibiotics. Organic products do not contain GMOs or artificial colors, flavors, or preservatives. Products that contain a minimum of 95 percent organic ingredients and use the USDA Organic seal are part of Climate Pledge Friendly.
From the manufacturer


Pure Bliss by Similac Irish Farms
Nourish your way with easy-to-digest Pure Bliss Irish Farms—it has complete nutrition for your baby and it starts with fresh milk from cows in Ireland. Also available in an option for toddlers.
Infant Formula Choices Made Simple
Pure Bliss by Similac infant formulas are made with high-quality ingredients. They have a blend of DHA, lutein, and vitamin E, important ingredients found in breast milk to support your baby’s brain and eye development, as well as nucleotides for immune support. They are non-GMO* and have no artificial growth hormones,† no corn syrup, and no palm olein oil.
* Ingredients not genetically engineered.
† Milk ingredients are derived from milk of nonrbST-treated cows, which is not different from milk of rbST-treated cows.
Modeled After Breast Milk‡
Our infant formulas are modeled after breast milk‡ and crafted with care. From Similac—the #1 brand fed in hospitals. We’re here to support you on your journey with baby.
‡ Designed as a complete or partial breast milk substitute.

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Pure Bliss by Similac Irish Farms*
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Pure Bliss by Similac Organic*
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Pure Bliss by Similac Organic with A2 Milk*
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Customer Reviews |
4.6 out of 5 stars 2,074
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4.4 out of 5 stars 124
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4.3 out of 5 stars 94
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Price | $29.98$29.98 | $29.98$29.98 | $179.88$179.88 |
Complete Nutrition for Infants | ✓ | ✓ | ✓ |
Non-GMO+ (+ingredients not genetically engineered) | ✓ | ✓ | ✓ |
Has DHA, Lutein, and Vitamin E | ✓ | ✓ | ✓ |
Imported from Ireland | ✓ | no data | no data |
USDA-Certified Organic | no data | ✓ | ✓ |
Milk Sourced from A2 Cows | no data | no data | ✓ |
No Palm Olein Oil | ✓ | ✓ | ✓ |
No Corn Syrup | ✓ | ✓ | ✓ |
*not for infants or children with galactosemia | no data | no data | no data |
Product Description
Pure Bliss by Similac infant formulas are modeled after breast milk† and crafted with care for you and your little one. As the makers of Pure Bliss, we’re inspired by the idea that providing nutrition for your baby should be simple. We’re here to support you on your journey with baby—to nurture their growing body and cradle them with love. Pure Bliss by Similac Irish Farms* starts with fresh milk from cows in Ireland. It is made with high-quality ingredients and has DHA to support baby’s brain and eye development. It also has no artificial growth hormones,‡ no palm olein oil, no corn syrup, and it’s non-GMO.§ * Not for infants or children with galactosemia. † Designed as a complete or partial breast milk substitute. ‡ Milk ingredients are derived from milk of non-rbST-treated cows, which is not different from milk of rbSTtreated cows. § Ingredients not genetically engineered.
Product details
- Product Dimensions : 5.13 x 5.13 x 5.35 inches; 1.92 Pounds
- Manufacturer recommended age : 0 - 10 months
- Item model number : 67317
- Date First Available : January 29, 2020
- Manufacturer : AmazonUs/ABBN7
- ASIN : B084ZCRG91
- Country of Origin : Ireland
- Best Sellers Rank: #1,769 in Baby (See Top 100 in Baby)
- #24 in Powder Baby Formula
- Customer Reviews:
Videos
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Pure Bliss by Similac Irish FarmsAbbott Laboratories
Important information
Ingredients
Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides, Less than 2% of: C. Cohnii Oil, M. Alpina Oil, Beta-Carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, m-Inositol, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, Nucleotides (Adenosine 5’-Monophosphate, Cytidine 5’-Monophosphate, Disodium Guanosine 5’-Monophosphate, Disodium Uridine 5’-Monophosphate),
Legal Disclaimer
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviews with images

Dented cans but otherwise great formula
Top reviews from the United States
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- Reviewed in the United States on February 24, 2025Size: 24.7 Ounce (Pack of 1)Verified PurchaseWe have had such great success with this formula! We tried several different formulas (enfamil neuropro, Kendamil, and earths best) and this was by far the best. The enfamil has a terrible smell and it took her forever to finish a bottle or she refused to drink it all together and the Kendamil caused my baby to spit up frequently. She has not had any issues while on the Similac and I am so grateful we were finally able to find something that works! It also does not smell like it is full of chemicals like the Enfamil.
- Reviewed in the United States on March 5, 2025Size: 24.7 Ounce (Pack of 1)Verified Purchase5 stars for the product itself, although Amazon is an unreliable retailer because I just received my second dented can that I’m unable to use
5.0 out of 5 stars5 stars for the product itself, although Amazon is an unreliable retailer because I just received my second dented can that I’m unable to useDented cans but otherwise great formula
Reviewed in the United States on March 5, 2025
Images in this review
- Reviewed in the United States on February 8, 2025Size: 24.7 Ounce (Pack of 1)Verified PurchaseAfter a lot of research on which formula to use for my baby after breastfeeding I settled confidently on this one. We started using it around 3 months and she has been a happy baby at now 5 months. She did experience constipation once but honestly, I think that was to be expected switching from breastmilk to formula so early and I haven't had any other issues since transitioning
- Reviewed in the United States on February 26, 2025Size: 24.7 Ounce (Pack of 1)Verified PurchaseBaby loves this and that makes me happy. She’s a gas queen but otherwise she’s great.
- Reviewed in the United States on February 18, 2025Size: 24.7 Ounce (Pack of 1)Verified PurchaseBetter taste than the regular Similac since they do not have much fishy or iron smell. Good product overall
- Reviewed in the United States on April 2, 2023Size: 24.7 Ounce (Pack of 6)Verified PurchaseAs a parent, the health and well-being of my baby is always my top priority, and Similac baby formula has been a game-changer for our family. After trying several different brands, we found that Similac provided the perfect balance of nutrients, taste, and digestibility, ensuring our little one thrives and grows.
Similac's commitment to creating a nutritionally complete and scientifically formulated product is evident in the results we've seen with our baby. Since switching to Similac, we've noticed improvements in our baby's overall mood, energy levels, and growth. It's evident that the blend of essential vitamins, minerals, and DHA supports healthy development and immune function, giving us peace of mind knowing our baby is getting the nourishment they need.
One of the things that set Similac apart is its focus on addressing common feeding issues. The formula's gentle and easy-to-digest composition has helped alleviate our baby's gas and fussiness, making feeding times more enjoyable for both baby and parents. The fact that it's available in different varieties tailored to specific needs, such as sensitive stomachs or lactose intolerance, truly demonstrates Similac's dedication to accommodating the unique requirements of each baby.
As a busy parent, I appreciate Similac's user-friendly packaging and the convenience it offers. The resealable canister ensures the formula stays fresh and the included scoop makes measuring the right amount a breeze. It's the little details like these that make all the difference in our daily routine.
Finally, it's worth mentioning the support and resources Similac provides to parents. Their website and customer service team offer invaluable guidance and reassurance, making us feel like we're part of a community that understands our concerns and is genuinely invested in our baby's well-being.
In conclusion, Similac baby formula has been a lifesaver for our family. It offers the perfect combination of optimal nutrition, digestibility, and convenience, allowing us to feel confident that our baby is receiving the best possible start in life. We wholeheartedly recommend Similac to other parents seeking a reliable, nourishing, and trustworthy formula for their little ones.
- Reviewed in the United States on March 28, 2025Size: 24.7 Ounce (Pack of 1)Verified PurchaseGood, I used it with my baby a couple times
- Reviewed in the United States on December 2, 2024Size: 24.7 Ounce (Pack of 6)Verified Purchasewe absolutely love this formula! Our baby has tried so many formulas and he’d always spit up a bunch. We tried Pure Bliss and now he very seldom ever spits up and when he does, it’s very little. Will never use another formula!
Also, packing was perfect! All 6 cans were packaged nicely, no dents or anything!
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.