The Best Soft Cooler

Best image of soft coolers
Photo: Titan by Arctic Zone Deep Freeze Cooler - 30 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Moss Green
UPDATED DECEMBER 16, 2025

To help you find the perfect soft cooler, we continuously put forth the effort to update and expand our list of recommendable soft coolers. Our team collects, edits and publishes new information, in order to present it to you in an accurate, significant and neatly arranged way.

Our Picks

RTIC Ultra-Tough Cooler image
UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect ins...
RTIC Ultra-Tough Cooler image
UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect ins...
Carhartt Camping Cooler image
Built for the Outdoors: Tough and durable, the Carhartt Insulated Lunch Box i...
Our Choice
RTIC Ultra-Tough Cooler image
UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect ins...
RTIC Ultra-Tough Cooler image
UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect ins...
Low Price
Carhartt Camping Cooler image
Built for the Outdoors: Tough and durable, the Carhartt Insulated Lunch Box i...

8 More Soft Cooler Alternatives

EXTRA LARGE CAPACITY - Extra-large size yet weighs only 1.65 lbs. The Maelstrom Icy Hol...

STAYS COLD LONGER - Thoughtful 5 layer insulation design. Exterior surfaces are made of...

DURABLE - Maelstrom Ice Hollow Soft Sided Cooler Bags have double-stitched carry option...

UP TO 2 DAYS OF COOLING – The RTIC Ultra-Tough Soft Cooler is the perfect insulated coo...

IT’S A FLOATING COOLER – Not to mention it’s a floating cooler, it floats, so your drin...

LIGHTWEIGHT AND DURABLE – The Ultra-Tough soft cooler is lightweight yet tough enough t...

BUILT STRONG Durable, coated outer fabric resists dirt & water & rigid interior liner i...

PRACTICAL - Insulated quick-access lid & comfort haul handle, built-in fence hooks offe...

CAPACITY - Holds 12 or 24 12oz. cans with room for ice, 2 exterior zip pockets for addi...

Extra Large Capacity: The measure of Maelstrom 30 can soft cooler bag is 14.43*8.97*10....

Insulated & 100% Leakproof: Keep cold for up to 24 hours. This soft sided cooler compos...

Multi-pockets & Bottle opener: Maelstrom large beach cooler bag has 1 main pocket to we...

EXTRA LARGE CAPACITY - Extra-large size yet weighs only 1.98 lbs. The Maelstrom Icy Hol...

STAYS COLD LONGER - Thoughtful 5 layer insulation design. Exterior surfaces are made of...

DURABLE - Maelstrom travel cooler have double-stitched carry options. All pick-up point...

Waterproof Defense: High-frequency welded TPU construction with roll-top closure create...

Freezing-Weather Friendly: No more picking at zipper teeth with frozen fingers! Thick g...

40 Can Beast Mode Capacity: Fits 36 standard cans + 4lbs ice (or 24 wine bottles), engi...

SPACIOUS STORAGE: Carry up to 50 cans in this bag. Ideal for picnics, beach days, or ro...

COMFORTABLE WEAR: This insulated cooler backpack features a ventilated back panel for c...

DURABLE EXTERIOR: The portable cooler bag has a water-resistant and dirt-proof design, ...

12 L SMALL KOALA GRAY AND BLACK COOLER BAG: The 12 L Carry Out Soft Cooler is the perfe...

24 HOURS COLD: Lightweight, but mighty, insulation keeps contents cold up to 24 hours w...

RECYCLED MATERIALS: The main body fabric of the insulated soft cooler is made of 100% r...

Buying Guide

MIER 24-can Large Capacity Soft Cooler
This leak-proof insulated cooler bag by MIER is a solid choice for picnics and carrying your lunch. Made of tough Oxford fabric, this soft cooler consists of a main compartment, a two-sided mesh pocket, a front-zippered pocket, and a padded shoulder strap for comfort that is both adjustable and detachable. Capable of holding 24 standard 12 ounce cans, this soft cooler has a large capacity and an attractive design. It's ideal for barbecues, the beach, hiking, camping and sporting events. The cooler folds down for easy storage when not in use and fabric is easy to wipe clean in the event of spills. Given the durability and the low price, this is the best low-budget soft cooler.

Arctic Zone Pro 30 (24+6) Can Zipperless Cooler
Made of durable 840D Polyester, this model by Arctic Zone is big. It's capable of holding 30 standard 12 ounce cans and will keep them cold with its super foam insulation. The Therma-Flect radiant barrier keeps the insulated compartment extra cold while the zipper-less lid allows for ease of opening the cooler. A hard body, rugged base and smart shelf round out this soft cooler and promise it will be sturdy enough for all your outdoor need. This model is affordable and attractive as well. Given the tough construction and extra capacity, this soft cooler would be the best model for camping.

Nuovoware 20L Large Capacity Foldable Outdoor Travel Picnic Box Soft Cooler
One of the largest models available on today's market, this soft cooler by Nuovoware is a unique combination of tote bag, cooler, and picnic carrier. Available in blue or pink, this model holds an astonishing 20L of stuff. The insulated lining keeps warm foods hot for 5-6 hours, and cool foods cold for 8-10 hours. This bag is made of rugged material for long lasting durability, and has two adjustable straps for cross body or handbag style carrying. This pack would be an excellent choice for hiking, camping, or any outdoor activity. Easily holds your favorite foods, beverages, medicines and other items. Given the extra large capacity and ability to be worn across the body, this is the best soft cooler for hikers.

Tagvo Neoprene Lunch Bag
Both stylish and cute, this smaller lunch bag made by Tagvo stretches to accommodate larger food containers. It folds flat after use for easy storage and though it's not actually insulated, it's made of the same material as wetsuits and with the included ice pack, will keep your food cold until lunchtime. With durable construction and a machine washable design, this is the ideal lunch bag for adults and kids alike. This soft cooler promises to keep your food cold for a full 4 hours.
Sunkey 6 Can Cooler Bag
Manufactured by Sunkey, this cooler bag is just the right size for backyard barbecues at the neighbor's house, or an afternoon at the beach. The 6 can capacity is perfect for a short trip, while ensuring that it won't be too heavy when full. Made of long-lasting and durable materials, this cooler comes with an adjustable and removable padded strap for comfortable portability. You could also use this cooler as a lunch box and the insulated interior promises to keep food cold for a long time. If lunchtime is running late, the small bag fits easily into a refrigerator. This model comes with a main compartment and two pockets for extra storage. Given the small size and durable design, this is the best soft cooler for an excursion to the beach.

SCOUT The Stiff One Party Cooler
Available in a wide variety of colors and patterns to suit any taste, this SCOUT soft cooler combines fashion, functionality, and fun. The hard bottom on this model ensures that it will stand on its own, while the soft polyester sides are built to last. A no leak liner means you can store your beverages directly on ice in the bag without fear of a wet mess. Since it easily folds down for storage when not in use, this cooler really is a versatile choice. The handles are long enough to carry over your shoulder. Perhaps the most attractive and diverse of all coolers, this model would be a perfect choice for tailgating, picnics, or a day at the beach.

Sanne Personal Insulated Lunch Box, Double Decker Dual Compartment Dome Soft Cooler Bag
Not all soft coolers come in wild party colors. This classy gray cooler by Sanne is a professional way to keep your lunch cold and your image intact. Made of heavy duty Oxford polyester, this attractive soft cooler is durable and guaranteed to last. The medium size is easy to pack and lightweight to carry and the detachable shoulder strap is adjustable for comfort. There are two zippered compartments to keep hot and cold foods separate and the PE foam ensures lasting insulation. Although this cooler is suitable for picnics, barbecues, hiking and trips to the beach, the elegant design and rugged stitching make this the best soft cooler for professionals.

GreEco Extra Large Capacity Cooler Bag
This extra large capacity soft cooler by GreEco is available in black, blue, and red. It's made of 600D Oxford canvas for long lasting, durable function. This soft cooler is capable of holding 18 standard 12 ounce cans and has added storage available in its front zipper pocket and magazine pocket. The manufacturer warns that it is not 100% leak proof, so ice packs are recommended for use rather than ice cubes to ensure best performance. This bag features both a handle and an adjustable shoulder strap to accommodate your preferred carrying style and the interior vinyl lining means easy clean up of spills.
Why To Buy A Soft Cooler
Old-fashioned hard shell coolers are bulky and heavy, making them difficult to store and even more difficult to carry. With today's on the go lifestyles, you might want to try the versatility of a soft cooler. These coolers are lightweight, fold away when not in use for easy storage, and are very versatile for all your cooling needs. Soft coolers can be used as lunch bags, beach coolers, picnic baskets, hiking packs, and much more. They comes in a variety of sizes and styles, ranging from sturdy to super flexible. You can get large soft coolers that will fit all your camping needs, or small bags that will easily fit in your refrigerator.

When choosing which soft cooler is right for you, you'll want to consider what you plan to use it for. There are a ton of attractive and durable small coolers on the market if you want a bag to take your lunch in. No matter how wild or conservative your tastes, there will be a lunch bag cooler to fit your needs. Medium sized coolers work best for picnics, barbecues, and day trips to the beach. These bags will fit several of your favorite beverages and whatever else you want to keep cold with ease. If you are fond of heavier outdoor activities like hiking or camping, there are extra large capacity soft coolers built for the job. Many of these models are tough enough for you to add the ice directly to the bag, and some come constructed so you can carry them like a backpack. No matter what you are looking for, there is a soft cooler for you. Sportsmen and party-goers alike will love the ease with which they can keep their food and beverages cold.

Top Rated Soft Coolers

If you're looking into finding the best rated soft cooler, you should probable check out the RTIC Ultra-Tough Cooler. We looked at various sources of reviews and found this one to have the best mix between review count and average rating stars.

RTIC Ultra-Tough Cooler

The Lowest Price We Could Find

Often, going for the best price is a simple but good option. With a price of $22.43 (last checked this morning), we do not list any other soft cooler cheaper than the BALEINE Extra Large Cooler. Just remember that it's not always the best option to go for the cheapest one.

BALEINE Extra Large Cooler

The Soft Cooler With the Most Reviews

With at least 163 reviews and counting, the RTIC Ultra-Tough Cooler might be another option to consider. This large amount of reviews signalizes that many people are using it, with most of them beeing satisfied.

RTIC Ultra-Tough Cooler

High Quality Soft Coolers

It's quite rare that the saying "You get what you pay for" turns out incorrect. If you have the money on the sideline, feel free to choose the most expensive item from our list: The Grizzly s Grizzly 350 Cooler currently sells for $1099.99.

Grizzly s Grizzly 350 Cooler

The Soft Cooler With the Most Clicks

If you trust us and our users, feel free to check out the RTIC Ultra-Tough Cooler. Our statistics say that it is the most favorite Soft Cooler from the list above.

Our Bestseller

If you're still undecided, I would recommend that you go with the masses and choose the top selling soft cooler: The Maelstrom Collapsible Sided Cooler is the hottest bestseller in this category right now.

Maelstrom Collapsible Sided Cooler

Soft Cooler Reviews

There are no reviews on soft coolers, yet.
Be the first to write a review, or check for additional reviews in the Further Reading section below.

Further Reading on Soft Coolers

New: Our editorial list of additional articles. We decided to gather informartion all around the internet and present you a list of helpful, external links to interesting reads about reviews, pros & cons and similar products.
Kysek Soft Cooler Review - The Cooler Zone
In this review, we will be focusing on the various Kysek Soft Coolers. We will discuss their individual features, ice life, pros/cons, and finally give you our overall  ...
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Premium Cooler Reviews 2018 - Best Premium Coolers
Pros: Good ice retention, Very tough, Awesome warranty. Cons: Limited in colors and sizes, Can be a bit expensive. Read Our Review of Siberian Soft Cooler. ...
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Coolers Like YETI, But Cheaper: The Best YETI Altern...
Jump to Polar Bear Soft Cooler Review - They aren't the flashiest soft coolers around, with a few basic colors to choose from. But if you are looking for  ...
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Soft Cooler manufacturers, China Soft Cooler supplie...
Soft Cooler Bag Insulated Travel Cooler Bag, Soft-Sided Collapsible Cooling Bag for Beach/Picnic. 18L Collapsible Soft Cooler Bag, Picnic Backpack, Lunch Bag. Soft Cooler, Insulated Travel Cooler Bag, Soft-sided Cooling Bag for Beach/Pic... ...
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How to Choose the Best Soft Sided Cooler | Coolers O...
Our TESTING has revealed that some SOFT SIDED COOLERS can hold ices just as because it is cheaper than many other high-end, soft-sided cooler brands. ...
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Coolers by Manufacturer - The Cooler Zone
For example, some companies specialize in smaller, soft-sided solutions while others may be better at premium plastic coolers that are intended to keep ice for  ...
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Research

Do you want to know more about soft coolers? Check out the links below to gain knowledge about the whole topic of soft cooler products.

Useful Videos

RTIC SoftPak 20 vs YETI Hopper Flip 12 Soft Cooler Test

The RTIC had more ice remaining at the end of the test, but that isn't the only metric for judging soft coolers.

Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.

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