Google Tag Manager Alternatives & Reviews

Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable with tag management solutions that allow small businesses to deploy website tags all in one place.

14 Best Alternatives to Google Tag Manager

Google Analytics icon

Google Analytics

Google Analytics is an ad tracking mobile app software that allows users to track ads associated with Google Adwords, view custom data sets, and allows connection between associated Google products.
Piwik icon


Drive your business impact with the most powerful open web analytics and conversion optimisation platform that also gives you 100% data ownership, no sampling, full privacy compliance, and all the flexibility in the world!
SimilarWeb icon


SimilarWeb platform is a common BI solution that provides users with enhanced online intelligence and web measurement tools. The platform utilizes the dynamic international online platform to give its users access to website analytic tools that helps them monitor their website’s statistics.
Woopra icon


Woopra is a customer analytics tool designed to help your business improve its sales, marketing, and service.
StatCounter icon


A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
Segment icon


Segment’s Customer Data Infrastructure (CDI) is the technical foundation for customer-first businesses and provides data integration (Connections), data governance (Protocols), audience management (Personas).
7tag icon


Tag Manager that guarantees data security & privacy. Efficiently manage tags across all your sites and applications - IT expertise not required.
Heap icon


Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.
Mixpanel icon


Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
Stackpile icon


Stackpile is a web-based app that helps you easily integrate third-party software into your existing or new website. Instead of having to learn how to write dozens of lines of code, you can simply use this service to add a single line of code that calls for an off-page function from the Stackpile site.
Looker icon


Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.
Exponea icon


Built on top of a CDP updated in real-time, Exponea combines AI-driven personalization at scale with integrated campaign execution.
Evergage icon


Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
LeadLander icon


LeadLander helps you track data of your web visitors and turn it into actionable materials you can use to turn leads into customers.

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Filter Platforms
Web (12)
Browser (10)
iOS (6)
Android (5)
Filter Features
Activity Feed
Advertising Analytics
Analysis Tools
Audience Reporting
Automatic Cohort Creation
Build Customer Segments
Content Analytics
Conversion Analytics
Conversion Reporting
Create Custom Reports
Cross-device Data
Custom Event Tracking
Custom Reporting
Customer Profiles
Data Capture
Data Import
Data Visualization
Deliver Triggered Actions
Direct Data Access
Dynamic Bucketing
Email Campaign Analysis
Event Tracking
Event Visualizer
Flexible Targeting
Funnel Analysis
Funnel Reports
Google AdWord Metrics
In-app Messaging
Lead Scoring
Lead Territory Filtering
Live KPI Dashboards
Message Scheduling
Mobile Analytics
Mobile Surveys
Online Form Tracking
Performance Reporting
Point-and-click Interface
Product Integrations
Real-time Insights
Real-time Notifications
Retention Reporting
Retention Reports
Retroactive Stats
Scheduled Tasks
Score Customer Engagement
Search Functionality
Segment Analysis
Segmentation Tool
Social Analytics
Third Party Integrations
Trend Tracking
User Retention Reports

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