Google Analytics Alternatives & Reviews

Google Analytics

Description
Google Analytics is an ad tracking mobile app software that allows users to track ads associated with Google Adwords, view custom data sets, and allows connection between associated Google products.
Rating (4.00)
Licence
Free
Platforms
Android iOS Browser

34 Best Alternatives to Google Analytics

Piwik icon
Free

Piwik

Drive your business impact with the most powerful open web analytics and conversion optimisation platform that also gives you 100% data ownership, no sampling, full privacy compliance, and all the flexibility in the world!
Mouseflow icon
Freemium

Mouseflow

Mouseflow is a company that helps businesses optimize their websites by showing them logs of specific consumer activity 0n their websites. They keep track of things like where the mouse moves, where people click on the screen, where people scroll, and more.
Clicky icon
Freemium

Clicky

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
Geckoboard icon

Geckoboard

Geckoboard lets you create responsive and meaningful KPI dashboards tailored to the specifics of your business model.
SimilarWeb icon
Free

SimilarWeb

SimilarWeb platform is a common BI solution that provides users with enhanced online intelligence and web measurement tools. The platform utilizes the dynamic international online platform to give its users access to website analytic tools that helps them monitor their website’s statistics.
Open Web Analytics icon
Free

Open Web Analytics

Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based .
Lucky Orange icon

Lucky Orange

Lucky Orange is one of the best analytics software that enables you to track and see how visitors interact with your site. Lucky Orange allows you to ask visitors what they are looking for by creating polls that can be tailored according to your needs.
Whatagraph icon

Whatagraph

Whatagraph is the most visual multi-source marketing reporting platform for easy marketing analytics and social media reporting. Visualize and automate your digital marketing reports with Whatagraph.
Survicate icon
Freemium

Survicate

From website optimization and customer satisfaction surveys to complex customer insight processes integrated with your email campaigns - we've got you covered.
Databox icon
Freemium

Databox

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.
Google AdSense icon
Free

Google AdSense

Google Adsense allows you to publish ads online that will target specific demographics of potential viewers, and the mobile app is a great way to monitor and manage all the data that is accumulated in the process of advertising on your platform.
AWStats icon
Free

AWStats

AWStats Official Web Site - Compile and generate advanced graphical web, ftp or mail statistics with a logfile analysis (For IIS, Apache,. distributed under GNU GPL).
ClickTale icon

ClickTale

Uncover issues and opportunities that impact your business using Clicktale's enterprise experience analytics. Are you ready to answer anything?‎Clicktale Login · ‎Why Choose Clicktale?
Hotjar icon
Free

Hotjar

Hotjar helps business owners and analysts take the analytics and feedback fro their customers and turn them into meaningful visualizations they can use to help their company grow.
Gauges icon
Freemium

Gauges

Track your customers' web and mobile activity, and more, all in one place with real-time web analytics and make better marketing decisions with one of the best marketing attribution software!
Woopra icon
Freemium

Woopra

Woopra is a customer analytics tool designed to help your business improve its sales, marketing, and service.
Piwik PRO icon

Piwik PRO

Capture each customer touchpoint between Desktop, Mobile and Secure Member Areas while staying privacy compliant. Designed for data sensitive industries.
Bizible icon

Bizible

Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.
Mixpanel icon

Mixpanel

Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
LeadLander icon

LeadLander

LeadLander helps you track data of your web visitors and turn it into actionable materials you can use to turn leads into customers.
StatCounter icon
Freemium

StatCounter

A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
Countly icon
Free

Countly

Countly is the best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications.
Heap icon

Heap

Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.
Looker icon

Looker

Looker is a business intelligence software and big data analytics platform that helps you explore, analyze and share real-time business analytics easily.
Exponea icon

Exponea

Built on top of a CDP updated in real-time, Exponea combines AI-driven personalization at scale with integrated campaign execution.
Google Tag Manager icon
Free

Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable with tag management solutions that allow small businesses to deploy website tags all in one place.
Visual Website Optimizer icon

Visual Website Optimizer

VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
Crazy Egg icon

Crazy Egg

Crazy Egg is an interesting piece of software that builds a heat map of the traffic activity on your website. There's a huge amount of data associated with clicks and other ways visitors interact with your page, and Crazy Egg captures and organizes all of it.
comScore icon

comScore

comScore is an advertising software that gives comprehensive help with marketing and media. The software collects, analyzes, and interprets marketing data to help advertisers decide on their best marketing strategies.
Compete icon
Freemium

Compete

As of December 31, 2016, Compete.com and the Compete PRO platform have been shut down. It has been an honor and pleasure to serve you over the past 15 years and we thank you for your patronage.
Evergage icon

Evergage

Evergage’s real-time personalization and customer data platform (CDP) enables companies to leverage behavioral analytics and machine learning to deliver maximally relevant, 1-to-1 digital experiences and emails.
Quantcast icon
Free

Quantcast

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.
Reactflow icon
Freemium

Reactflow

Reactflow give insight for marketers, product managers and UX designers about how their users experience their website. It reconstruct visitors activity like a movie for playback, while providing extracted console log, heatmaps and funnel analytics.

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Filter Platforms
Web (29)
Browser (28)
iOS (12)
Android (9)
Windows (2)
Unix (2)
macOS (2)
Filter Features
Click Heatmaps (3)
Form Analytics (3)
Funnel Analysis (3)
Link Analytics (3)
Data Visualization (2)
Drop-Off Analysis (2)
In-Page Analytics (2)
Keystroke Logging (2)
Mouse Tracking (2)
Movement Heatmaps (2)
Online Support (2)
Performance Testing (2)
Scroll Heatmaps (2)
Trend Report (2)
Usability Analysis (2)
Account Based Attribution
Action Lift
Activity Feed
Ad Metrix
Ad Network Integrations
Advanced Data Modeling
Advertising Analytics
Analyzing Return Visits
Annotations
Attention Heatmaps
Audience Analytics
Audience Geographic Data
Automatic Cohort Creation
Award Winning Support
Behavioral Targeting
Bounce Report
Build Customer Segments
Campaign Tracking
Compare On Page Views
Confetti Tool
Continuous Optimization
Conversion Funnels
Conversion Information
Create Custom Reports
Cross Browser Previews
Cross Domain Tracking
Custom Audience Segments
Custom Category Data
Custom Dashboards
Custom Data Integration
Custom Event Tracking
Customer Profiles
Daily Scorecards
Data Capture
Datawall Designer
Deliver Triggered Actions
Detailed Traffic Data
Direct Data Access
Dynamic Bucketing
Email Campaign Analysis
Enterprise Analytics
Enterprise Security
Event Visualizer
Export Functionality
Favourite Metrics
Flexible Targeting
Funnel Reports
Geo Targeting
Google AdWord Metrics
Growth Trends
Heatmap Tool
Heatmaps And Clickmaps
IP Restrictions
In-app Messaging
Integration

Pros of Google Analytics

Free Installation: Google Analytics is a free ad tracking software and extends its capabilities to the mobile app. The fact that it is free is a great factor in comparison to other ad tracking and data analysis systems. There are many features associated with Google Analytics that work seamlessly with other apps and business-related tools on the internet.
Data Collection Customization: There is a feature-rich data collection and analysis section of the mobile app that assists users to understand what ads are getting traffic and those that may need attention.
Customer Support and Free Training: The Customer Support and free training is a feature of this mobile app and cloud-based software. The free training allows the user to follow step by step instructions to get the most out of this free software tool. The customer support team is just a click away via chat or email.

Cons of Google Analytics

Goal Limitations: Certain users have noted that only having 20 goal settings is not quite enough when you are running a significant amount of ads online across multiple locations. A comparable software and mobile app is KissMetrics and while there is a cost to this particular software, there is the ability to create an almost infinite number of goals.
Complicated User Interface: The user interface and dashboard can be overwhelming for almost anyone and it is difficult to understand and navigate. Many people have noted that the dashboard needs to be fixed so that people can easily navigate and understand the intricacies of this mobile app and software. A similar program, Exponea, is known for its user-friendliness and simple design.
Cookie Manipulation: Google Analytics is well known for a problem with the remoteness by which the data is processed. A similar program is 'Heap' that allocates cookies with the reimplementation of the data. This means that there is no particular guaranteed or promulgated amount of time for the ad tracking to show up in the analytics model.

Google Analytics Icon Features of Google Analytics

Total Ad Tracking Software Package: The mobile and software offer the capability to track all ads across the internet.
Google Analytics is an all-in-one ad tracking software and mobile app.
Whether you are looking to track ads or analyze data, Google Analytics can do both.
Multi-Platform Integration: Many ad tracking analytic programs only function via a desktop or Mac.
The idea is that most people use a lot of computer power to analyze their data.
Google Analytics can cross the divide between desktop, Mac, and mobile devices.
Free Training: One of the features that Google Analytics offers is the ability to instantly contact customer support.
The ability to access education helps users to stay ahead of the curve.

Google Analytics Reviews

by grex about Google Analytics on March 31, 2018:
Google Analytics holds true to its reputation of being a quality mobile app and stands above other comparable ad tracking software. The main feature that helps Google Analytics to rise above the rest is the ability to cross-link data and ads associated with other Google products from anywhere via the mobile app.
Feel free to submit your own opinion on Google Analytics!

Google Analytics Icon Share your opinion on Google Analytics

3
/ 5
Review Summary
Google Analytics has currently been reviewed with 1 opinions.

In total, that's a combined rating of 4.00 out of 5 stars.

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