Insightarc Analytics
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SaaS that automates the real customer journey discovery, visualization and analysis, helping marketing and product teams to make reasonable decisions faster without spending dozens of hours for user a...nd customer research.
Why this is important - the real customer journey is quite different from the planned one. Customers interact with tech products (SaaS, ecommerce) in a personal way, experience a wide range of issues you even do not know about. That's why is highly important to go deeper and find the real journey.
We democratize expensive and high-skill-required data-science algorithms for most marketers and product managers.
How do we do it? We link together tech from the Gartner Hype Cycle: process mining technology with knowledge graphs and apply some heuristic algorithms based on our marketing practice. Read moreless
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This page was composed by Serg B and published by Alternative.me. It was created at 2021-08-11 09:21:55 and last edited by Serg B at 2021-08-10 16:03:33. This page has been viewed 794 times.
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