comScore Alternatives & Reviews

comScore

Description
comScore is an advertising software that gives comprehensive help with marketing and media. The software collects, analyzes, and interprets marketing data to help advertisers decide on their best marketing strategies... read more.
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20 Best Alternatives to comScore

Google Analytics icon
Free

Google Analytics

Google Analytics is an ad tracking mobile app software that allows users to track ads associated with Google Adwords, view custom data sets, and allows connection between associated Google products.
Campaign Monitor icon

Campaign Monitor

Campaign Monitor gives you all the tools you need to effectively reach clients for your professional marketing campaigns.
Alexa icon
Freemium

Alexa

Boost traffic and revenue with a full suite of SEO and competitor analysis tools. Discover new opportunities to find, reach, and convert your audience.
Datadog icon
Freemium

Datadog

Datadog makes use of a number APIs to connect you with every aspect of your stack and provide you with detailed analytics regarding all of the proprietary and third party software you use.
SimilarWeb icon
Free

SimilarWeb

SimilarWeb platform is a common BI solution that provides users with enhanced online intelligence and web measurement tools. The platform utilizes the dynamic international online platform to give its users access to website analytic tools that helps them monitor their website’s statistics.
Monitis icon
Freemium

Monitis

Monitis is an all-in-one tool for monitoring the performance of websites, servers, and applications. After a quick registration process, all of the monitoring tools are completely online, which means you can access them from anywhere.
Appsee Mobile Analytics icon
Freemium

Appsee Mobile Analytics

Appsee is the world leader when it comes to qualitative app analytics. Their platform empowers app owners to deliver the ultimate in user experience. Unparalleled mobile heatmaps with gesture recognition, session recordings, crash reporting & more.
App Annie icon
Freemium

App Annie

App Annie is a software program that delivers data from the apps that businesses use along with offering suggestions for ways that the business can succeed while using the apps that are in place.
AgencyAnalytics icon

AgencyAnalytics

AgencyAnalytics helps 2, 500+ digital marketing agencies create reports for clients. Create custom dashboards for SEO, PPC, social, email and more. Try it free!
Mozenda icon
Freemium

Mozenda

Billions of web pages scraped since 2007. Trusted by thousands of customers worldwide including many of the Fortune 500. Five-star rated customer support.
Compete icon
Freemium

Compete

As of December 31, 2016, Compete.com and the Compete PRO platform have been shut down. It has been an honor and pleasure to serve you over the past 15 years and we thank you for your patronage.
Appfigures icon
Freemium

Appfigures

Stay ahead of the curve and make smarter decisions with the most advanced app store analytics.
Site24x7 icon
Freemium

Site24x7

Site24x7 offers both free & paid website monitoring services. Monitor websites remotely and receive instant email/sms alerts if your website becomes unavailable.
Kaseya VSA icon

Kaseya VSA

Kaseya VSA is a software used in remote monitoring, information technology management, cloud-based and network security resolution that gives functionalities and tools to IT enterprises and Managed Service Providers (MSP) to enable systems to become faster, secure and cost-effective and employees become more productive.
Quantcast icon
Free

Quantcast

Quantcast is a leader in artificial intelligence (AI) technology and its application for brands, agencies and publishers.
Heap icon

Heap

Heap builds analytics infrastructure for every online business. We automate the annoying parts of user analytics. No more manual anything. Just insights.
Mixpanel icon

Mixpanel

Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website with Mixpanel. Try it free.
Amazon Mobile Analytics icon

Amazon Mobile Analytics

Measure, track and analyze your mobile application usage data with AWS Mobile Analytics. Our Mobile Analytics service syncs with other tools and allows you to easily export reports.
HockeyApp icon

HockeyApp

On November 16, 2019, HockeyApp will transition fully to App Center. We've made it easy to start your transition today.
Countly icon
Free

Countly

Countly is the best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications.

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comScore Icon More About comScore

comScore is an advertising software that gives comprehensive help with marketing and media. The software collects, analyzes, and interprets marketing data to help advertisers decide on their best marketing strategies.

comScore's design makes it a comprehensive analytics software across all advertising platforms. Today's modern world has created many different channels, media types, and platforms. There's no measurement model that can accurately interpret the analytics for two entirely different platforms. But comScore's software is bridging that gap.

One of the data sets comScore analyzes is advertising viewability. The software breaks down the consumability of individual advertisements so that advertisers can spend their time doing creative work instead of grueling analytics.

comScore also breaks down audience content consumption for laptop users, mobile users, and tablet users. Each device delivers its media and is subsequently consumed in a slightly different way. comScore's analytics account for this, so they offer fast and accurate insights that let you compare your approach's effectiveness on several devices at once.

comScore works with other creative media as well. The software collects TV viewership data and then breaks that data down into helpful points. comScore is the only software that can provide local television stations with accurate, localized audience information.

Finally, comScore measures and analyzes the movie viewership for over 95% of the world's box office. comScore's analytics break films down by their audience, message, and effectiveness. Then comScore provides intricate information for industry improvement during every stage of the film making process.

Pros of comScore

Individualized analytics allow advertisers to see the impact of their marketing campaigns across multiple devices
Localized data gives specific analysis on the unique viewing tastes of local audiences
Analytics give advice about movie production based on the analysis of over 95% of the world box office
Advertising viewability is scored for free, leaving marketing experts free to pursue creative ventures
Software measures, plans, and activates comprehensive marketing and advertisement strategies

Cons of comScore

Score also breaks down audience content consumption for laptop users, mobile users, and tablet users. Each device delivers its media and is subsequently consumed in a slightly different way. comScore's analytics account for this, so they offer fast and accurate insights that let you compare your approach's effectiveness on several devices at once.
Score works with other creative media as well. The software collects TV viewership data and then breaks that data down into helpful points. comScore is the only software that can provide local television stations with accurate, localized audience information.
Finally, comScore measures and analyzes the movie viewership for over 95% of the world's box office. comScore's analytics break films down by their audience, message, and effectiveness. Then comScore provides intricate information for industry improvement during every stage of the film making process.
Cons
Data and analytics can be so comprehensive that they border on overwhelming
No way to verify the accuracy of the collected data

comScore Icon Features of comScore

Media planning based on data regarding past successes and failures
Market intelligence and data collection regarding a wide variety of markets
Audience segmentation - broken-down analysis of who is consuming content and why
Competitive insights using hard facts to draw conclusions and graph correlations
Multi-platform measurement model to compare media consumption on multiple devices
Free viewability analysis of advertising campaigns
Localized measurements of unique audience trends
Industry solutions for films based on previous analyses of successes and failures

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