comScore is an advertising software that gives comprehensive help with marketing and media. The software collects, analyzes, and interprets marketing data to help advertisers decide on their best mar...keting strategies.
comScore's design makes it a comprehensive analytics software across all advertising platforms. Today's modern world has created many different channels, media types, and platforms. There's no measurement model that can accurately interpret the analytics for two entirely different platforms. But comScore's software is bridging that gap.
One of the data sets comScore analyzes is advertising viewability. The software breaks down the consumability of individual advertisements so that advertisers can spend their time doing creative work instead of grueling analytics.
comScore also breaks down audience content consumption for laptop users, mobile users, and tablet users. Each device delivers its media and is subsequently consumed in a slightly different way. comScore's analytics account for this, so they offer fast and accurate insights that let you compare your approach's effectiveness on several devices at once.
comScore works with other creative media as well. The software collects TV viewership data and then breaks that data down into helpful points. comScore is the only software that can provide local television stations with accurate, localized audience information.
Finally, comScore measures and analyzes the movie viewership for over 95% of the world's box office. comScore's analytics break films down by their audience, message, and effectiveness. Then comScore provides intricate information for industry improvement during every stage of the film making process. Read moreless