Cision icon

Cision icon


Business Software Marketing
Cision Database helps public relations firms and PR departments find print and online publishers to pitch stories. Users can access contacts by department and reach the right writer or editor for thei...r stories. The tool also includes contacts' pitch preferences. Cision Database's makers sell annual, single-user licenses. Read moreless
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Cision Reviews

We have 1 review for Cision. The average overall ratings is 4.0 / 5 stars.

Write a Review
grex avatar
My Opinion on Cision
written by grex on 2018-03-21 08:05:01
Ease of Use
Customer Service
Value For Money

Overall Opinion: This tool gives users deep-dive information regarding press contacts. Each day, its makers update 20,000 records. The product's essentially constant data updates likely explain its enterprise-level pricing. Cision does not publish pricing for its products, but Cision Database clients report paying five-figures for one-year access. Users have also made conflicting online comments about the product's interface. Some report loving its speed, but others call it clunky. Ultimately, the decision about whether to invest in a Cision Database license likely depends upon a given company's PR budget. Deep-pocketed departments promoting brands with multi-niche reach that pitch multiple stories daily will achieve better returns on their licensing fees than outfits where less money and time are budgeted for public relations.

Pros: Cision Database is a good starting point for building media-contact lists, and its results include contacts from large media outlets, local papers and active blogs. The title's database contains millions of media contacts. Contact lists can be exported to Excel. Mega-users report good return-on-investment from their Cision Database expenditures. Information provided by Cision Database includes contacts' preferred story-pitch methods. Cision Database will monitor online news articles for search terms the user submits. Users can access Cision City, which is an online community for discussing issues and sharing tips.

Cons: Users have complained about Cision Database's capability limitations. Currently, this software is only available as an online tool, and that fact makes mobile users inefficient. Some of the contacts provided by Cision Database are people who left their media companies more than two years prior. One Cision Database license can cost more than an employee's annual salary. Searches in Cision Database can be cumbersome. This title's interface feels clunky to some users. Monitored-keyword changes require a Cision employee's manual input. Some users find the maker's training dense and inconsistent. Multiple online reviews complain about poor customer service.

grex is using Cision every other week recently.


  • An extensive media-contact database
  • Leading influencers' pitch preferences
  • Editorial calendars
  • Similar-contact recommendations
  • Influencer rankings
  • A source-request database
  • News-archive searches
You can always update Cision to add more features!

Cision Videos

Youtube Video: Cision PR Campaign Management Software View this new video from Cision about our PR campaign management software that helps you: • Find the contacts that matter most, from traditional media to bloggers...

Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.


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About This Article

This page was composed by and published by It was created at 2018-05-02 06:34:05 and last edited by at 2020-03-06 07:50:46. This page has been viewed 5818 times.

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