Litmus Alternatives & Reviews

Litmus

Description
Litmus is a responsive email marketing tool that lets users create attractive and meaningful messaging regardless of the device their recipient uses for their email.
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Rating (4.00)
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13 Best Alternatives to Litmus

MailChimp icon
Freemium

MailChimp

MailChimp is an email marketing solution that allows you to build automated marketing campaigns, mailing lists, newsletters and any other digital advertising strategies your e-commerce business might need.
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Campaign Monitor

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Sauce Labs

Cloud-based platform for automated testing of web and mobile applications. Access web browsers, mobile emulators and simulators, and real mobile devices.
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BrowserStack

BrowserStack makes it easy for you to test the performance of your website or app across a number of different browsers and devices.
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Free

Browsershots

Browsershots makes screenshots of your web design in different operating systems and browsers. It is a free open-source online web application providing developers a convenient way to test their website's browser compatibility in one place.
Blisk icon
Freemium

Blisk

Blisk is a browser designed to help IT engineers and web developers find information related to web design more easily. It circumvents other traditional browsers that search the web at large for keywords, and instead allows users to search for more specific information within the tech industry.
CrossBrowserTesting icon

CrossBrowserTesting

Browser Testing made simple! Run automated, visual, and manual tests on 1500+ real browsers and mobile devices. Test more browsers, in less time.
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Front

Front is a collaborative email platform that allows a team of professionals to work together in the same digital communication system no matter where they are in the physical world.
Mailjet icon
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Mailjet

APIs make software much more accessible and are changing the way we code and what it means to be a developer.
Constant Contact icon

Constant Contact

Constant Contact is one of the world's leading platforms for email marketing. More than 600, 000 individuals and businesses have worked with the company to create engaging marketing campaigns.
browserling icon
Freemium

browserling

Browserling allows you to test your website across multiple browsers to ensure compatibility for all of your visitors.
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Autopilot

Autopilot is a marketing software platform that helps marketing teams build stronger relationships with their clients on a personal basis.
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Email on Acid

Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.
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Browser (13)
Web (9)
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Android (4)
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Email Templates (5)
Drip Email Marketing (4)
Engagement Analytics (4)
CRM Integration (3)
Campaign Segmentation (3)
Click-through Tracking (3)
Customer Segmentation (3)
Email Marketing (3)
Market Segmentation (3)
Performance Reports (3)
Real Time Monitoring (3)
Real Time Reporting (3)
WYSIWYG Email Editor (3)
API Availability (2)
Activity Monitoring (2)
Automated Scheduling (2)
Bounce Tracking (2)
Campaign Analysis (2)
Campaign Management (2)
Campaign Planning (2)
Contact Database (2)
Contact Management (2)
Custom Fields (2)
Custom Forms (2)
Customizable Branding (2)
Data Import (2)
Delivery Tracking (2)
Email Automation (2)
Email Distribution (2)
Email Tracking (2)
Feedback Collection (2)
Geolocation (2)
Lead Capture (2)
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Mailing List Management (2)
Mobile Integration (2)
Multi-campaign (2)
Multiple User Accounts (2)
Personalization (2)
Real Time Analytics (2)
Real Time Data (2)
Rich Text Editor (2)
Social Media Integration (2)
Social Network Marketing (2)
Social Sharing (2)
Subscriber Management (2)
Subscription Services (2)
Template Gallery (2)
Unsubscribe Database (2)
API
Activity Tracking
Advanced Email Analytics
Advanced Statistics
Anti-spam Checker
Auto-Responders
Automated Worklows
Automation Workflows
Benchmarking Diagnostics
Build Mail Lists
CAN SPAM Compliance
Campaign Archives
Campaign Comparison
Campaign Scheduling
Character Conversion
Click Tracking
Click-Through Tracking
Client Database
Client Interpretation
Client Management
Complete Email Analytics

Pros of Litmus

Spam filters and previews take the hassle out of stress testing your emails
Custom controls give you greater control of your interface
Syncs easily with the most popular email providers

Cons of Litmus

Requires an understanding of coding to use to its fullest extent
Many features gated behind more expensive subscription plans

Litmus Icon Features of Litmus

Code emails and see the results as you type with the Builder editor
Test the success rate of your email sending with spam filters and checklists
Monitor the response of your recipients with dense analytics

Litmus Reviews

by grex about Litmus on May 18, 2018
"The world of marketing is a lot different than it was just a few decades ago. The increased prevalence of the internet means that even the smallest companies can get their message to the masses and stay more competitive with big players, and the integration of email into the lives of just about everyone means that marketers have an international canvas on which to spread their message. But just because the medium has changed doesn't mean the fundamentals have. Marketing is still about spreading a wide net to reach the most leads while trying to tailor your messaging as much as possible to potential clients. As the devices individuals use to access their email changes, email marketing needs to adapt as well, and Litmus provides you with the means to create attractive marketing tailored to your individual recipients. It provides you with all the means you need to deploy, track, and analyze marketing campaigns of any size or scope. Litmus intends to be an all inclusive approach to email marketing, and they've split their service into six unique but unified programs to facilitate every step of the process.

Litmus Builder is an intuitive and integrated code builder that lets you create complex marketing emails using languages like HTML, CSS, and JavaScript. A stripped down editor takes up the left panel on the window, while you can see what your email will look like in real time on the right panel. Particularly useful is the ability to change the left panel to reflect multiple popular email clients so you can avoid mistakes and create experiences that work equally as well for all of your prospective recipients. It also integrates with popular email service providers like MailChimp and Marketo.

Email analytics provide you with the tools to follow the success of your marketing campaign. A smartly designed dashboard provides you with a number of metrics in one place. You can see when and how often your emails are opened and when users click through your links. Duration of engagement, forwards, and prints are also tracked, and a geolocator map allows you to identify where your email marketing is most popular.

But even the most compelling email marketing message doesn't mean much if it doesn't reach your recipient, and email filters can be one of the biggest threats to a vast marketing campaign. Litmus makes use of two smart tools to account for this. A handy checklist provides you with a guided workflow so you can avoid the most common mistakes made by email marketers and improve the chances of your campaign reaching the largest amount of people. This is combined with spam testing which simulates a variety of actual spam filters to provide you with a meaningful understanding of your potential success rate. Rounding out the components are a wealth of custom controls and extensions you can use to integrate Litmus directly with your existing infrastructure."
Feel free to submit your own opinion on Litmus!

Litmus Icon Share your opinion on Litmus

3
/ 5
Review Summary
Litmus has currently been reviewed with 1 opinions.

In total, that's a combined rating of 4.00 out of 5 stars.

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