Litmus Alternatives & Reviews


Litmus is a responsive email marketing tool that lets users create attractive and meaningful messaging regardless of the device their recipient uses for their email.
Rating (4.00)

17 Best Alternatives to Litmus

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Drip Email Marketing (5)
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Build Mail Lists
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Pros of Litmus

Spam filters and previews take the hassle out of stress testing your emails
Custom controls give you greater control of your interface
Syncs easily with the most popular email providers

Cons of Litmus

Requires an understanding of coding to use to its fullest extent
Many features gated behind more expensive subscription plans

Litmus Icon Features of Litmus

Code emails and see the results as you type with the Builder editor
Test the success rate of your email sending with spam filters and checklists
Monitor the response of your recipients with dense analytics

Litmus Reviews

by grex about Litmus on May 18, 2018:
The world of marketing is a lot different than it was just a few decades ago. The increased prevalence of the internet means that even the smallest companies can get their message to the masses and stay more competitive with big players, and the integration of email into the lives of just about everyone means that marketers have an international canvas on which to spread their message. But just because the medium has changed doesn't mean the fundamentals have. Marketing is still about spreading a wide net to reach the most leads while trying to tailor your messaging as much as possible to potential clients. As the devices individuals use to access their email changes, email marketing needs to adapt as well, and Litmus provides you with the means to create attractive marketing tailored to your individual recipients. It provides you with all the means you need to deploy, track, and analyze marketing campaigns of any size or scope. Litmus intends to be an all inclusive approach to email marketing, and they've split their service into six unique but unified programs to facilitate every step of the process.

Litmus Builder is an intuitive and integrated code builder that lets you create complex marketing emails using languages like HTML, CSS, and JavaScript. A stripped down editor takes up the left panel on the window, while you can see what your email will look like in real time on the right panel. Particularly useful is the ability to change the left panel to reflect multiple popular email clients so you can avoid mistakes and create experiences that work equally as well for all of your prospective recipients. It also integrates with popular email service providers like MailChimp and Marketo.

Email analytics provide you with the tools to follow the success of your marketing campaign. A smartly designed dashboard provides you with a number of metrics in one place. You can see when and how often your emails are opened and when users click through your links. Duration of engagement, forwards, and prints are also tracked, and a geolocator map allows you to identify where your email marketing is most popular.

But even the most compelling email marketing message doesn't mean much if it doesn't reach your recipient, and email filters can be one of the biggest threats to a vast marketing campaign. Litmus makes use of two smart tools to account for this. A handy checklist provides you with a guided workflow so you can avoid the most common mistakes made by email marketers and improve the chances of your campaign reaching the largest amount of people. This is combined with spam testing which simulates a variety of actual spam filters to provide you with a meaningful understanding of your potential success rate. Rounding out the components are a wealth of custom controls and extensions you can use to integrate Litmus directly with your existing infrastructure.
Feel free to submit your own opinion on Litmus!

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Review Summary
Litmus has currently been reviewed with 1 opinions.

In total, that's a combined rating of 4.00 out of 5 stars.

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