Demandbase

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Demandbase Reviews

My Opinion on Demandbase

written by grex on 2018-03-02 04:26:13

Overall

Ease of Use

Customer Service

Value For Money

Overall Opinion: Demandbase is a great program for sales teams everywhere dealing with a B2B model. This model, where businesses reach out to other businesses to conduct trade, greatly benefits from account based marketing. Account based marketing is the process by which accounts are specifically targeting in marketing campaigns, and it reports a consistently higher success rate than other forms of marketing. While you are not guaranteed to see amazing results right off the bat, you are more than likely to see an increase in sales after using Demandbase, which means that the program easily pays itself off. If you are not immediately seeing great results, there is no need to fear. You can also use Demandbase to view data regarding your sales closures and find advice for how to clear more sales in the future. The solutions that Demandbase offers are based in logic and data, so you know you will not receive biased results.

Pros: Demandbase deals with account based marketing, a marketing strategy that has been reported to increase sales closures by as much as ninety six percent, a profit margin that would allow the program to pay itself off quickly. Demandbase allows you to target the accounts that are in need so that you can have a higher probability of closing sales and increasing profits. Demandbase offers data and analysis regarding your sales figures and marketing strategies so that you can view your progress and success before and after using the program.

Cons: There are no guarantees in any business, and it is still possible to lose money with Demandbase. While account based marketing has an above average success rate, it is not a perfect system. Demandbase will not reach out to customers and makes sales for you. It only offers a new approach to marketing in a B2B business model. The rest of the job is up to you. There are some major limitations to the data that you can track and anlyze with Demandbase. There are specifics in every sales case that are not fleshed out in a simple analytic view of your dealings.

grex is using Demandbase every other week recently.

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