Democracy Direct icon

Democracy Direct icon

Democracy Direct

Business Software Marketing

The customer relationship management functions offered by Democracy Direct are specifically targeted at the unique needs of political operators, helping them better reach their existing and potential constituents and build lasting connections.


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Democracy Direct Reviews

We have 1 review for Democracy Direct. The average overall ratings is 4.0 / 5 stars.

Write a Review
grex avatar
My Opinion on Democracy Direct
written by grex on 2018-03-02 04:26:15
Ease of Use
Customer Service
Value For Money

Overall Opinion: Customer relationship management software has become a hot commodity in the business world, allowing business owners to collate and analyze the information on their customers and use the data gathered to more effectively target them for marketing campaigns. Running a political campaign is no less complicated than running a marketing campaign for a business, but there are some fundamental distinctions that make traditional CRM software not necessarily suited to the unique needs of PAC and campaign operatives. Democracy Direct has been built from the ground up to take the fundamental principles of CRM software and cater it to the demands of political campaigns. Whether you're managing a campaign for a city council position or a national Senate seat, you'll have the means to better reach your electorate and scale to the demands of your campaign model. A well built CRM model isn't about creating data. It's helping you discover, parse, and analyze the information that's already there. That's exactly what Democracy Direct sets out to do. The software runs directly through your browser using an encrypted account, and it provides a variety of tools that help you better understand the demographics of your target audience and determine the best methodology for outreach. Democracy Direct will take the raw data from your spreadsheets and transform them into handy and meaningful cards that provide all the information from each potential lead. That allows you to quickly create meaningful dialogue to everyone you're trying to reach out to. And while personal connections with constituents are a critical component in any successful campaign, success is predicated on an understanding of the bigger picture. That's why Democracy Direct provides in depth segmentation. You can break down your relationships according to a variety of different metrics and use that information to create targeted campaigns that focus on the issues that matter to each individual. You can further track how your constituents engage with your marketing outreach to better determine which marketing methods are successful and further identify strengths and weaknesses according to demographics. Mapping software puts these segments into further geographic perspective and helps you target the most critical and underserved communities in the most important districts or neighborhoods. Understanding the data of your constituents is only one part of the business model, and one of the strengths of Democracy Direct is that it integrates effectively with the range of other tools available through DDC. These include web content creation targeted specifically towards political groups, using easy to use software that makes the process of creating targeted landing pages and outreach programs simple. They also offer a robust mobile app version of their Democracy Direct software, meaning that you can access all the information you need even while canvassing neighborhoods or out on the campaign trail.

Pros: Targeted specifically for the demands of PACs and political campaigns Supported by compliance software that makes sure your campaign stays within the boundaries of the law

Cons: The laser focus on campaign targeting means it has limited usage outside of politics

grex is using Democracy Direct every other week recently.


  • Sort raw data into meaningful profiles
You can always update Democracy Direct to add more features!

Democracy Direct Videos

Youtube Video: Why Socrates Hated Democracy

We're used to thinking hugely well of democracy. But interestingly, one of the wisest people who ever lived, Socrates, had deep suspicions of it. For gifts and more from The School of Life,...

Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.


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About This Article

This page was composed by and published by It was created at 2018-05-01 11:31:24 and last edited by at 2020-03-06 07:50:12. This page has been viewed 2329 times.

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