Rep

Overall Opinion: Sometimes all it takes is the right words in the right ear to make all the difference between a best selling product and a quickly forgotten dud. As celebrities and other influential figures discover new technological avenues for communicating with their fans, and the pool of influential figures has become even broader as the ability to project your message, brand, and identity expands ever outward with the aggressive rise of social media. Rep serves to connects these influential voices with the brands they can benefit and facilitates partnerships that benefit both parties in the equation. While influencers can manifest their persuasive power in a wide variety of ways, Rep focuses specifically on the strength of a social media platform to achieve its goals. Much like a dating app, influencers create profiles linked to their social media accounts which companies can browse and contact at their leisure. There's no minimum follower count for social influencers, and Rep has created four distinct methods for facilitating relationships. Rep's Offers system makes the influencers do the heavy lifting. It's a great choice for companies looking to simply spread their product's message without worrying too much about finely tuned demographic targeting. It's a cost-effective choice as well, as Offers allow businesses to exchange products in exchange for promotion. All they have to do is write up a description for your Offer and snap some photos. Influencers will apply, at which point business owners can sort through these applications in search of the influencers they'd prefer to work with. While campaigns cost real money, they allow a more targeted marketing approach that still has a wide reach. Companies determine the variety of influencer they want to work with and the demographic, then they outline the campaign and assign a budget. From there, Rep does the work, tracking down the right people for the task at hand and making sure companies have access to all the necessary analytics throughout the course of the campaign. For those looking to apply a more personal touch, businesses and influencers are always able to get in touch with each other directly, negotiate terms, and send payments right through the app. A rating system is in place to ensure fair play from all parties involved. Rep also maintains an in-house marketing team that can help you put together your own campaign. Rep is more than just a business oriented social media platform. Some smart algorithms operate underneath the surface of the slick interface. Through the use of machine learning, Rep helps you more easily find vetted partners who match your needs. These can further be narrowed down through search filtering that lets you mix and match a wide variety of key metrics to zone in on your most desired demographics. All payments are tightly secured through the Rep app, and users have access to a wide selection of metrics so they can better understand how successful their campaigns are.

Pros: A number of options for communicating with prospective partners Audience targeting functions are deep and varied

Cons: Brands using the app tend to be smaller names with minimal cache and modest budgets