Mobile Apps Food & Drink
SO WHAT IS ALL THE FUSS ABOUT? Even if you're not familiar with Weight Watchers, the concept is easy enough for anybody to understand. Weight Watchers, an American company founded in 1963 (New York C...ity) sells products and services that assist consumers with losing weight. Their entire line of entries has always been based on the Weight Watchers diet, however. The diet doesn't restrict WHAT a follower eats but rather attaches a point value system to each item. This allows the follower to still eat the foods that they have always enjoyed yet more responsibly. Points are typically calculated and added based on the number of calories, amount of fat and etc that are present in each food item. A follower is supposed to eat LESS of a high point item because they are only allocated a certain number of points a day. SO THERE'S AN APP? While one could easily argue that the point system is actually a guideline or strategy, rather than a diet, it is difficult to argue that the program hasn't worked for so many in the past. This type of point-based the program is perfect for an app. Let's take a look at what the mobile app has to offer. NOT MUCH FOR FREE USERS That header pretty much sums up the big struggle with this app; most of the features require the user to buy a subscription. While many apps do this, Weight Watchers already generates revenues from other sources, and it feels like such an app should exist as a companion to the dieting system (rather than an individual product that requires additional investment.) This indicates a possible shifting business climate for Weight Watchers. Is this app nothing more than a new way to sell the diet? This issue plagues the app so heavily, some users even joke that it feels like one of those games that were designed to trick teens and tweens into various, "in-game purchases." While the system works without paying the fee to join, the user MUST do so to unlock all possible food options! That warrants a repeat; you are not going to even be able to utilize all foods that you eat unless you pay. The version that non-subscribers are introduced to is sort of like a really hindered demo of a video game. You can play around with it to make sure that the point system works, but if you want to start plugging in that pizza slice for lunch, you better pony up. This wouldn't be so bad if a pen and pad of paper couldn't serve the same purpose for people that already bought the diet. Read moreless
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