Unbounce

Overall Opinion: Operating a successful business website is all about simplicity of experience. Landing pages have become the standard for how companies present their information to potential consumers, as they allow them to present the critical information on products and services without visitors having to click their way through multiple pages and navigate messy navigation bars. But any marketer worth their salt understands that even these streamlined sites can be complicated. The vagaries of the algorithms that run Google mean that keeping relevant in your field means treating search engine optimization as practically a full time job. Unbounce is a tool that lets marketers create targeted and highly attractive landing pages and then track the success of their click through rates and better predict the conversion rates of their visitors. The landing page creator that Unbounce uses is built on the WYSIWYG (what you see is what you get) principle. Everything is overseen through a simple drag and drop interface, meaning that your inner designer doesn't have to wrestle with your lack of web development knowledge to get the results you want. You can create clean and professional looking landing pages in minutes flat. And since Unbounce operates on a standalone platform, you won't have to dig into the CRM on your website to actually get the job done right. Unbounce's landing page creator is designed as a prototyping tool, and they make it incredibly easy to just jump right in and test out the possibilities. Customizable templates are also available, and they make use of artificial intelligence to help guide you through the process. You'll get targeted directions on where you can go with your project based on the design principles that draw the eyes of your prospective leads. Pages can be duplicated with the click of a button, and all the landing pages are designed with the responsive needs of customers in mind, meaning they'll convert flawlessly to mobile devices like phones or tablets. Conversion tools are also included with the landing page creator. A/B testing allows you to compare the conversion of your customers directly between separate landing pages, and a simplified script integration system means that you can just embed Google Analytics directly into your pages. You can even automate the copy that your landing page displays based on the search terms used by each visitor. While the landing page creator and integrated conversion tools make up the bulk of the Unbounce experience, they offer a couple of other cool tools as well. A pop-up creator allows you to easily add pop-up advertisements into your add and customize them to match the behaviors of your visitors. These can be adjusted according to a variety of mouse triggers as well as metrics like times visited or the region from which a customer is visiting. The sticky bar interface allows you to convey targeted information in banners that are designed to accommodate mobile users.

Pros: Allows diverse web design functions even for people with zero coding knowledge Tons of options to customize your content based off the behaviors of your visitors Reasonably priced for the range of services offered

Cons: The wealth of features can be overwhelming and is sometimes poorly organized Design changes between mobile and desktop templates can be fickle