Optimizely Alternatives & Reviews

Optimizely

Description
Optimizely is a software as a service (SaaS) solution for optimizing mobile and desktop web applications. Developers and marketing professionals alike can use the software to perform A/B testing of an application, where two versions of the same application can be compared against each other.
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Rating (4.00)
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Browser

18 Best Alternatives to Optimizely

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Free

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Web (18)
Browser (13)
iOS (6)
Android (4)
Filter Features
Real Time Reporting (3)
Customizable Branding (2)
Data Import (2)
Data Visualization (2)
Multivariate Testing (2)
Social Sharing (2)
Split URL Testing (2)
Activity Feed
AdWords Scripts
Advertising Analytics
Analysis Tools
Audience Reporting
Audience Targeting
Automatic Cohort Creation
Automatic SSL Encryption
Award Winning Support
Behavioral Targeting
Bing Ads Optimizations
Bounce Tracking
Branding Free
CRM Integration
Campaign Management
Campaign Planning
Campaign Segmentation
Click-through Tracking
Confetti Tool
Content Analytics
Continuous Optimization
Conversion Analytics
Conversion Reporting
Cross Browser Previews
Cross Domain Tracking
Cross-device Data
Custom Domains
Custom Reporting
Customer Segmentation
Customizable Templates
Dashboard View
Deeplinking
DirectLink Linking
Drag And Drop Interface
Drip Email Marketing
Dynamic Bucketing
Dynamic Content
Dynamic Text Replacement
Easy To Use Control Panel
Email Automation
Email Marketing
Email Status Reporting
Email Templates
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Engagement Analytics
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Flexible Targeting
Functionality Testing
Funnel Analysis
Geo Heatmap
Geo Targeting
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Heatmaps And Clickmaps
High Compatibility
Hour Of Week Analysis
Image Hosting
In-app Messaging
Inbox Previews
Inline CSS
Integration

Pros of Optimizely

Easy to set up and use, with a very small learning curve
Useful and easy to understand analytics
Excellent customer support
Competitively priced

Cons of Optimizely

A somewhat heavy user interface
The reporting tools lacks depth
Needs better integration with important third-party tools

Optimizely Icon Features of Optimizely

Terrific A/B testing tools
Support for both mobile and desktop web applications
Allows developers to easily experiment with new features

Optimizely Reviews

by grex about Optimizely on March 2, 2018:
700 billion application instances can't be wrong. That is how many application experiments that have run on the Optimizely platform since its inception, for both big and small companies. It has become the industry standard for testing web applications. Whether you are a developer testing a new feature or a marketer testing a new advertising strategy, you will find Optimizely not only useful but an almost necessary component of your workflow.

Among its many positives is its ease of use. Regardless of level of expertise, users will feel at once comfortable using its interface, and its overall learning curve is small. Its analytics can also be easily understood.

Best of all, Optimizely comes with some of the best customer support in the software industry. Whatever your problem may be, you can count on them to resolve it.

Finally, Optimizely is very competitively priced, especially for what it offers.

On the downside, the Optimizely UI is a little on the heavy side, and its reporting tools could have greater depth. It could also stand to improve its integration with important third-party tools such as Google Analytics.
Feel free to submit your own opinion on Optimizely!

Optimizely Icon Share your opinion on Optimizely

3
/ 5
Review Summary
Optimizely has currently been reviewed with 1 opinions.

In total, that's a combined rating of 4.00 out of 5 stars.

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