Google Web Designer Alternatives & Reviews

Putting together a modern looking website used to require an intimate knowledge of the ins and outs of HTML, but as the landscape grew, so did the complications of putting together a website. Making an eye-catching sight began to require a fundamental understanding of secondary languages like CSS and JavaScript. Google Web Designer democratizes the process of web design by putting a rich set of tools in the hands of everyone. Google works with the modern HTML-5 framework and is designed to ensure that any content you design is compatible regardless of whether your visitors are viewing it on a phone, tablet, or PC. Google Web Designer handles the HTML-5 and CSS 3 coding so that you can focus on design without having to worry about the code that underlies your materials, but it also gives you full access to all of the code so more advanced web developers can make nuanced tweaks directly.

Online advertising is a critical component of most modern businesses, and Google Web Designer gives you the means to create advertisements that are both dynamic and responsive to the preferences of your audience. Premade components allow you to improve the functionality of advertising banners by adding elements like iFrames, maps, image galleries, and embedded YouTube images. Once your ads are in place, you can make them responsive to the demands of mobile users by offering the ability to connect actions to physical gestures. Your users can manipulate the ads in dynamic ways by tilting, rotating, or shaking their device. The ability to create multiple pages means you can test out different instances and quickly compare them or create variants of your advertisements for display in different venues. With Google Web Designer, you ads will automatically synch up with AdWords, providing you with all the metrics you need to track your clients without having to do any additional programming. Ads will automatically scale to the device of your users.

While Google Web Designer provides a number of functions for creating and implementing the basic features of HTML and CSS, it offers more dynamic options as well. You can spruce up your ad with the inclusion of animations. Quick mode lets you link together different scenes into one single animation. Advanced mode provides you with even more comprehensive control by using layers on a timeline. Hopping between the two is as simple as toggling between the two functions, and 3D and 2D objects can easily be manipulated along all axes with a simple drag of your mouse.

Google Web Designer is more than just a standalone tool. It's a fully integrated component of the Google web suite. That means that you can interface your content with other Google products like Drive, DoubleClick Studio, and AdWords. While there's no lack of web design tools on the market, Google sets itself apart from the competition by creating a platform that extends well beyond the feature set in Web Designer.