The Grid icon

The Grid icon

The Grid

Business Software Design

The Grid relies on AI algorithms to help you create a website tailored to your specific target audience.


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The Grid Reviews

We have 1 review for The Grid. The average overall ratings is 4.0 / 5 stars.

Write a Review
grex avatar
My Opinion on The Grid
written by grex on 2018-03-08 08:05:01
Ease of Use
Customer Service
Value For Money

Overall Opinion: There's no doubt that the objectives of The Grid are ambitious. While there's a huge market for software and platforms that simplify the website development process, most of these still require a fundamental level of design sensibilities for their users. Eliminating coding through the use of traditional buttons and menus and the inclusion of templates can go a long way towards demystifying the web development process, but The Grid takes it quite a few steps further. The Grid's AI, dubbed Molly, claims to be able to automate the website design process with minimal input from the user. In practice, the results are a mixed bag, but they could presage a promising future for the relationship between design and artificial intelligence. What The Grid promises is a big deal. Design is an inherently creative process, but the people behind this site claim that their algorithms can boil down the aesthetic appeal of a website into a sort of raw calculus. This is blatantly apparent through The Grid's most basic feature. The palette selector is the first thing you see when you start working with The Grid. While you're allowed to determine your site's palette for yourself, the default option is to let the site pick it for you. Based off a picture you upload, it will choose a five color palette that allegedly represents the ideal branding for your company. Given how subjective aesthetics can be, it's a hard notion to prove, but whatever methodology the site uses, it impressively sorts through millions of color combinations in lightning fast time. Once you've determined your color combination, you're directed to your main dashboard, and here's where things get messy. For a site that seeks to automate the creation of thoughtful and appealing sites, their central dashboard is perplexingly counterintuitive. For starters, The Grid gives you little direction on how to proceed from the start, a worrying sign for a website builder where the AI assistant is the major selling point. Further exacerbating the problem is the fact that the buttons themselves are obfuscated. Using icon grids for a developer require these buttons to be iconic, so users can quickly identify their use and rely on them instinctively. The UX and UI of The Grid are a struggle rather than an incentive, and without any guiding instruction, users are bound to spend more time learning the ins and outs of the interface as they are building their site. There are no templates to draw from when working in The Grid, and they seem so confident in the algorithms on which Molly runs that there's little user input available. Essentially, users upload content which are then run through the algorithm, partnered with the chosen color palette, and blended together as a finished site. There's little options for alteration once the project is finished, and the sites themselves are rarely sophisticated. While there's much to be said for what Molly manages to do based off of artificial intelligence alone, the end product is proof that creativity can't be faked, and the technology available just can't account for the range of factors that go into a great site's design.

Pros: Requires no coding experience from users The speed at which Molly chooses a palette is impressive

Cons: Completely backwards dashboard runs contrary to most UX and UI principles Very limited control over your finished project AI capabilities not up to the task at hand

grex is using The Grid every other week recently.


  • Manage multiple sites from a single dashboard
You can always update The Grid to add more features!

The Grid Videos

Youtube Video: The Grid Sucks - Building websites with Artificial Intelligence on The Grid

just a warning before you buy into the promises of The Grid for your web design solutions. And don't be critical of them -- they will delete your posts and possibly ban you.

Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.


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About This Article

This page was composed by and published by It was created at 2018-04-28 21:01:41 and last edited by at 2020-03-06 07:50:23. This page has been viewed 3647 times.

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6 of 7 liked this article. This is equivalent to a star rating of 4.29 / 5.

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