Launchpad icon

Launchpad icon


Business Software Marketing
Launchpad is a cloud marketing application that allows its users to interact and communicate with prospective and existing customers from the same platform. It utilizes an email marketing application ...that businesses use to send messages to a managed and stored list of target customers. Launchpad can also be used to identify new customers using an existing database called V12 Group Data Cloud. Once the new list of customers is made, the users can launch online display advertising campaigns whose success they later measure. It also allows the users to post messages and pictures on various social media platforms as a marketing strategy. Businesses can use Launchpad marketing cloud software to send coupons, gift vouchers, and other promotional offers to their existing, new, and prospective customers. Read moreless

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Launchpad Reviews

We have 1 review for Launchpad. The average overall ratings is 4.0 / 5 stars.

Write a Review
grex avatar
My Opinion on Launchpad
written by grex on 2018-03-02 04:26:13
Ease of Use
Customer Service
Value For Money

Overall Opinion: This marketing automation platform is highly reliable due to its effectiveness and efficiency in forming a list of customers and allowing businesses to communicate to them. Despite being a simple and easy to use software, Launchpad can summarize data on the existing and prospective customers. This helps businesses to send information about their products and services as a marketing strategy. One can easily define his or her customer base using factors such as geography, demographic, lifestyle, behavior, and many other customer attributes. This way, the business owner is able to design a campaign targeting a specific group of customers. Launchpad email marketing platform is designed to access multiple social media platforms and to post content on the same. This is an added advantage to businesses because they are able to communicate with a wider customer base. The unique features of Launchpad allow the users to acquire customers, and by making use of its CRM capabilities, they can retain them. Launchpad is a reliable software that has an excellent functionality and is easy to use.

Pros: Launchpad allows the user to manage and store a consolidated list of all customer names for effective and organized marketing campaigns. Improved customer management module that enhances the customer experiences The software simplifies the launching, coordinating, and measuring of online advertising campaigns. Launchpad allows businesses to send information about products, vouchers, reminders, gift certificates, and any upcoming offers to the new, existing, and prospective customers. As a marketer, you have the opportunity to post available products and attach their images on social media platforms for a specific market niche. Launchpad users can simplify the customer data files with respect to demographics, behaviors, lifestyle, and other preferred segments. With Launchpad, the users can use the Lead Builder module to identify the prospective customers by exploiting V12 Group Data Cloud. Launchpad allows businesses to identify and exploit the most profitable niches fully.

Cons: You have to pay a certain fee for you to integrate Launchpad with other software. Other software platforms developed by the same developer integrate better with Launchpad than those from different developers. You will only learn how to use Launchpad after completing module 6.

grex is using Launchpad every other week recently.


  • Dynamic Content
  • Post messages on social media websites
  • WYSIWYG email editor
  • Mobile optimization
  • List management
  • Data quality management
  • Social sharing and campaigns
  • Social profile integration
  • Dashboards
  • Standard reports
  • Custom reports
  • Open API
  • Advertising management
  • Marketing management
  • Email marketing
  • Ability to test all dynamic content
  • Email delivery
You can always update Launchpad to add more features!


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Launchpad screenshot 10

Launchpad Videos

Youtube Video: Novation Launchpad Pro Review

We take a look at the latest in the Launchpad familly - Gaz Williams does the honours.

Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.


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About This Article

This page was composed by and published by It was created at 2018-04-30 23:15:24 and last edited by at 2020-03-06 07:49:54. This page has been viewed 10063 times.

Did you like this article about Launchpad? Please rate it!
6 of 8 liked this article. This is equivalent to a star rating of 3.75 / 5.

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